In the recent decade, 1xBet established itself as one of the global iGaming giants operating in multiple regions. Its rapid expansion began in Eastern Europe, and the following years have made the operator a worldwide phenomenon. In 2025, it covers multiple markets in Asia, Latin America, and beyond. Unsurprisingly, being the industry trendsetter isn’t easy, so strategic planning, localization, and well-thought-out marketing campaigns make 1xBet not only a participant in the global game but also allow the company to change the entire sector.
The Brief History of the Company
1xBet was launched in 2007 and was among the first online sportsbooks at that time. Pioneering the sector implies significant risks: the Internet wasn’t widespread two decades ago, but the founders were strongly confident in their future success. The 2010s were marked by significant advancements in technology, including the widespread adoption of mobile connections and digital payments. These shifts allowed 1xBet to accelerate its global ambitions. Many operators only focused on well-developed countries with specific industry regulations and a clear legal status of this high-risk entertainment. On the contrary, 1xBet saw the potential in emerging markets, which has become the first step in its global recognition.
Strategic Moves of the Main Betting Giant
At first glance, providing customers with high-quality sports wagering and casino services isn’t complicated. However, operating in a highly competitive market where new players appear regularly is a tough task. The company has initially focused on localization, which has become its winning ticket. The brand operates on the global scene, but always researches local needs when entering a new state. These include integration of in-country payment systems, providing language support, and identifying region-specific betting options. While such a level of customization is pretty familiar for many in 2025, 1xBet was a true innovator at the beginning of its journey.
Smart Sponsorships for Brand Visibility
Currently, the iGaming landscape is changing fast, with many countries prohibiting betting sponsorships, but it’s still not a global trend. 1xBet collaborates with sports teams and individual athletes for the brand to appear on uniforms and on-stadium banners. Undeniably, marketing plays a critical role in any company’s evolution. Over the years, the bookmaker boasted partnerships with FC Barcelona, Serie A, the Confederation of African Football, and many more. Besides increasing the brand’s visibility, these collaborations aim to enhance its legitimacy. Partnerships with high-profile sports entities build users’ trust, highlighting 1xBet as a reputable betting destination.
Technology-Driven User Experiences
As technologies evolved, the 1xBet website also did. The company quickly adopts the latest innovations, integrating them into its activities to boost user experiences. Speed, ease of use, and convenience are often the main factors driving punters’ decisions when selecting an online sportsbook. The leading service provider skillfully uses the following technologies, while maintaining the authentic spirit of betting:
- Mobile compatibility for players to wager on the go
- Live betting opportunities and real-time statistical updates
- AI-powered recommendations to personalize user experiences
- Live streams of leading sporting events on the betting platform
- Cryptocurrency support, allowing users to pay via Bitcoin
As all discussions in iGaming are held around the popularization of VR and AR technologies, 1xBet will definitely become one of the first sportsbooks to offer virtual reality experiences. The company doesn’t provide such services at the moment, but the future holds a lot for its further expansion.
Focus on Affiliate Marketing
iGaming wouldn’t have been the same without affiliate marketing, and 1xBet makes the most of this strategy. Currently, the company has over half a million partners worldwide, and this program significantly helps increase the customer base. Besides, the brand rewards affiliates, supplies marketing tools, and handles payouts without delays. 1xBet constantly searches for new opportunities in different jurisdictions through correct networking strategies.
Regulatory Flexibility and Licensing
Many online sportsbooks operate in specific jurisdictions and acquire local licenses. On the contrary, 1xBet initially aimed to conquer the entire world. Hence, the company got a certification from the Curaçao Gaming Control Board, allowing its operations in multiple countries. Offshore licensing provides more flexible requirements. This model has its critics, but it also gives the company agility and access to markets where licensing can be difficult or time-consuming. While many consider Curaçao licensing one of the weakest in the 2020s, it still offers decent consumer protection and fair conditions for players.
The Road Ahead
Although some are dissatisfied with licensing or other aspects of 1xBet’s operations, the company is definitely not planning to stop at what it has already achieved. The never-ending industry evolution affects the online bookmaker, encouraging it to enter new markets. Currently, the operator is working on higher expansion in North America and Western Europe, but this process is time-consuming and challenging. Many regions now update betting regulations, and 1xBet is forced to stick to the latest requirements. A focus on responsible gambling is the central pillar in 2025, and all responsible sportsbooks should participate in the initiative. 1xBet doesn’t only aim to generate revenues; instead, it pays special attention to user safety. Increasing awareness about the problem and providing customers with practical tools for preventing potential disorders is critical. 1xBet now offers a variety of responsible gambling tools to highlight its ethical approach to leading the business.